Ebay aims for $20 billion mobile sales in 2013
The forecast comes as Ebay revealed that more than four million new customers joined Ebay via mobile devices last year, boosting the three million plus listings being added via mobile around the world every week.
Ebay said that nearly one in three transactions made on the online marketplace are now influenced by mobile at some point during the shopping journey. In addition, there has been a 20% increase in the number of downloads of its mobile apps since the 100 million milestone was reached in September 2012.
Olivier Ropars, Ebay’s senior director for mobile, explained: “Just four years ago, mobile commerce had barely taken off. Now we’re expecting to see over $20 billion worth of sales in just one year, demonstrating the huge opportunity that mobile presents. Consumers now carry a global store in their pocket and our research shows they check their mobiles around 40 times a day. That’s 40 opportunities for retailers to engage with potential customers, while the ability to shop on the move increases the likelihood to spend.
“Our forecast for global transactions taking place in 2013 is ambitious, but I believe we are yet to see the full potential that mobile can offer the UK retail economy. According to ABI research, the value of global transactions will reach $119 billion by 2015, and I’m excited to see what this means for Ebay and its consumers alike.”
Ebay’s global mobile sales reached $13 billion in 2012, more than doubling 2011 global mobile sales, and exceeding its original $10 billion forecast for 2012.
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