Easyjet founder to launch budget supermarket
The billionaire has applied to trademark easyFoodstore.com with the Intellectual Property Office and will also open a pilot store in Croydon. If the pilot is successful, stores will be rolled out to other locations.
Haji-Ioannou said: "I have a feeling that there is a gap in the food retail market - a niche below some of the current budget operators such as Aldi and Lidl.
"Concentrating on affordable, basic 'no-brand-name' packet and tinned foods at bargain prices, easyFoodstore underlines the need for additional reliable day-to-day provision of basic foodstuffs. No other details have yet been decided."
The business will offer a limited range of tinned and packaged foods.
A holding page for easyFoodstore.com states that the venture is "coming soon" and invites visitors to enter the email address to receive updates.
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