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Duchy Originals from Waitrose generates almost £3 million for Prince of Wales charities

Waitrose has gifted nearly £3 million to The Prince of Wales's charitable foundation following strong sales of the Duchy Originals from Waitrose products in its UK stores.

GENERAL MERCHANDISE

Duchy Originals from Waitrose generates almost £3 million for Prince of Wales charities

Waitrose has gifted nearly £3 million to The Prince of Wales's charitable foundation following strong sales of the Duchy Originals from Waitrose products in its UK stores.

The range, which consists of more than 260 products including bacon, preserves and beer, has generated almost £2,876,821 for charity in its second full year of trading following the re-launch of The Prince of Wales’s organic food business.

Waitrose signed a deal in 2010 which gave it exclusive rights to sell the Duchy Originals range. This included a commitment from the retailer to donate £1 million to the charitable foundation each year.

Duchy Originals from Waitrose has also proved popular overseas. Products are being exported to more than 25 countries worldwide including Belgium, Japan, Australia and most recently to Taiwan.

Mark Price, managing director of Waitrose, said: “These figures reflect an extremely successful year for Duchy Originals from Waitrose, meaning that we have significantly exceeded our original £1 million commitment.”

The results are contained in the 2012 financial accounts for Duchy Originals Ltd, which is the company that holds the licensing agreement for the brand.

The accounts show an annual profit of £3.23 million, of which £2,876,821 was donated to charity. The remainder will be used to pay a loan the company received to cover losses incurred in previous years during difficult trading conditions.



 

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