DSGi trading ahead of the game
Underlying Group sales were up 11 per cent in sterling and like for like sales were up 8 per cent.
In the UK and Ireland like-for-like sales were also up by 8%. DSG said it enjoyed a record breaking Christmas in key categories selling a computer and a TV sold every 2 seconds over the Christmas period and the Megastores seeing sales over £1million each in the first week of the Sale.
John Browett , Chief Executive, commented:"Customer response to Christmas and the Sale has been even better than we expected with strong demand across all the categories and countries. This performance reflects the benefits of the actions we are taking to revitalise the business as part of the Renewal & Transformation plan, with particularly pleasing performances in our Megastores and 2-in1 stores."
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