Dr. Martens opens Oxford Street store
Dr. Martens has opened a new flagship store on London¬ís Oxford Street.
The store is the first UK Dr. Martens shop to trade across three floors and features wall elevations telling the story of the brand from the 1960s to the present day.
Artist Robi Walters has created an exclusive piece of bespoke artwork made from smashed vinyl worked into the shape of the iconic 8-eye 1460 boot which is displayed on the ground floor.
The store also showcases artefacts from the personal collection of Mick Jones of The Clash, including two pairs of his DM boots and his iconic 1958 Les Paul Junior Doublecut guitar.
Dr. Martens global marketing director Simon Jobson said: “When people come to London, they want to go home with something that captures the city and is idiosyncratic to the UK; Dr. Martens fits the bill perfectly because it’s all about culture, music and history. Our Oxford Street store will bring this history and atmosphere to a big, global audience."
The shop will stock the full range of Dr. Martens footwear, clothing and accessories together with the brand’s Made In England collection.
Throughout September, customers will have the chance to attend a series of free events to celebrate the opening.
The new shop means the brand now has 22 owned and operated stores in the UK, with Dr. Martens boots now selling in 75 countries worldwide.
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