THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Dr. Martens opens Oxford Street store

Dr. Martens has opened a new flagship store on London’s Oxford Street.

GENERAL MERCHANDISE

Dr. Martens opens Oxford Street store

Dr. Martens has opened a new flagship store on London’s Oxford Street.

The store is the first UK Dr. Martens shop to trade across three floors and features wall elevations telling the story of the brand from the 1960s to the present day.

Artist Robi Walters has created an exclusive piece of bespoke artwork made from smashed vinyl worked into the shape of the iconic 8-eye 1460 boot which is displayed on the ground floor.

The store also showcases artefacts from the personal collection of Mick Jones of The Clash, including two pairs of his DM boots and his iconic 1958 Les Paul Junior Doublecut guitar.

Dr. Martens global marketing director Simon Jobson said: “When people come to London, they want to go home with something that captures the city and is idiosyncratic to the UK; Dr. Martens fits the bill perfectly because it’s all about culture, music and history. Our Oxford Street store will bring this history and atmosphere to a big, global audience."

The shop will stock the full range of Dr. Martens footwear, clothing and accessories together with the brand’s Made In England collection.

Throughout September, customers will have the chance to attend a series of free events to celebrate the opening.

The new shop means the brand now has 22 owned and operated stores in the UK, with Dr. Martens boots now selling in 75 countries worldwide.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019