Dom McBrien departs New Look to join M&S
Marks & Spencer has appointed New Look e-commerce director Dom McBrien as its new multi-channel trading director.
In his new role McBrien will be responsible for Marks & Spencer’s day-to-day multichannel operations. A starting date has yet to be confirmed.
McBrien will work with the existing M&S multichannel team including David Walmsley, multichannel development director, and Susan Aubrey-Cound, new channel development director.
New Look has seen a number of executives depart in recent months including group marketing director Joe Irons who in August left to join Monsoon.
The fashion retailer has strengthened its multi-channel offering during the last year with the development of a series of mobile campaigns. Last month New Look reported a 500% increase in mobile sales.
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