THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Does Government do enough for SMEs?

The Chartered Institute of Marketing is today launching its latest Agenda Paper, “Access all areas?” which asks what kind of help does Government really offer SMEs.

BRANDS

Does Government do enough for SMEs?

Should Government be merely a point of access for small and medium-sized companies seeking grants and funding, or should they offer more direct help to small companies?

The paper asks whether the options available to small com

panies that they are not taking full advantage of, and if so, is this due to resources or not knowing where to go? The Access all areas?' paper considers these issues and discusses how the role of Government might best evolve to suit the disparate requirements of SMEs. It also considers how The Institute could best help the changing needs and wants of start-ups, micro-organisations and larger, more established SMEs.

Commenting on the paper's findings, Mark Stuart, head of research at The Chartered Institute of Marketing said; “There's a range of information, grants, assistance and training available from Government, but many small and medium-sized companies don't pick up on this range to its full advantage, for a number of reasons. This is sometimes because the language and context of how help is delivered does not resonate with the business needs and wants of SMEs; there is also a further problem in treating 'SMEs' as one body, as the needs of start-ups, micro-organisations, small companies and medium-sized companies can differ.”

He adds; “Government need to recognise that many 'business development' issues are, at their core, marketing issues; there's sometimes a lack of understanding of this. Our Agenda paper shows that this is not Government's fault, because such understanding is not its sphere of expertise. That gives us a job to do, to prove that The Institute is not just a membership organisation with a narrow definition of 'marketing', but a business growth organisation, that places an emphasis on marketing as the engine that drives business.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing