THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Interviews
Property
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Dixons Retail hires new creative agency

Dixons Retail, the owner of Currys and PC World, has appointed Abbott Mead Vickers BBDO as its new lead creative and strategic agency for its UK and Ireland business.

GENERAL MERCHANDISE

Dixons Retail hires new creative agency

Dixons Retail, the owner of Currys and PC World, has appointed Abbott Mead Vickers BBDO as its new lead creative and strategic agency for its UK and Ireland business.

The account was previously held by M&C Saatchi.

Benjamin Kaye, head of brand communications at Dixons Retail, said: “We are delighted to have AMV on board as we look to revitalise our UK marketing and advertising. Their excellent strategic and creative platforms really stood out, showing great differentiation, longevity and a focus on the customer being at the heart of everything we do.

“The final stage was a really tough call and we greatly appreciate all the hard work the three agencies put in - the presentations were outstanding. I would also like to thank M&C Saatchi who have provided a superb level of service and great creativity over a number of years.”

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy