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Dixons reports strong Christmas sales

Dixons, the owner of Currys and PC World, has reported strong trading in the UK and Ireland over Christmas as “phenomenal demand” for tablet computers boosted sales.

GENERAL MERCHANDISE

Dixons reports strong Christmas sales

In the 12 weeks ending 5 January 2013, the electrical retailer saw a 7% rise in like-for-like sales at its key businesses and a 3% rise in total group sales on a like-for-like basis.

Like-for-like sales in the UK and Ireland were up 8% while in Northern Europe they rose by 11%. But in the southern Europe division, which includes Italy and Greece, like-for-like sales fell by 8%.

Dixons expects full-year underlying profit before tax to be in line with market expectations of between £75 million to £85 million.  

Sales at online electrical retailer PIXmania fell by 25% impacted by the ongoing restructuring of the business. Dixons said it was continuing to make progress on a restructuring plan to improve the financial position of the business.

Commenting on the results chief executive Sebastian James, said: "Our key multi-channel businesses delivered an encouragingly strong result during the Christmas period, particularly in the UK & Ireland and in Northern Europe.  

"Customers continue to respond to our excellent range of products, compelling offers, seamless approach to multi-channel and improving service levels, and we continue to benefit from capacity exiting these markets.

"In the year ahead, while we will manage our cost base cautiously, we see many opportunities to improve the overall performance of our group through further developments in our service offer for customers, sharing best practice, controlling costs and focusing on multi-channel growth."  







 

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