Dixons opens new travel outlets at two UK airports
Electricals retailing group Dixons has opened two new specialist Dixons Travel outlets at the East Midlands and Gatwick North airports.
At Gatwick North, a new 50 sq m pop-up "Add" store has been opened to supplement the existing Dixons Travel outlets. The outlet, which is located on the main concourse, is Dixons first "pop-up style" shop.
Designed by Dixons in-house creative team, the store’s colour palette has been developed to target a more female audience, while the store will also feature mobile play tables that can be stored-away at night. The product range will include headphones, laptops, tablets, and SLR cameras.
Gatwick North has become the fifth airport with an "Add" store. Other outlets have opened at Heathrow, Stanstead, Manchester, and Copenhagen.
At East Midlands airport, the Dixons design team has created a new 40 sq m Dixons Travel outlet. Situated on a high traffic walkway, the concept features a wall-to-display product range and a two play table. Key lines to be stocked include headphones, Apple products, tablets, compact and SLR cameras, and travel accessories.
Jean Charretteur, managing director of Dixons Travel, said, "With our experienced in-house Design Team, and our successful network of stores across the UK and mainline Europe, we know we can develop innovative solutions that are not just attractive for customers, but suit an airport's specific needs too."
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