THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE

HOME  |  BRANDS
Dixons launches new ad campaign for Currys and PC World

Electricals retailer Dixons is to launch a new seven figure brand campaign for Currys and PC World this week.

BRANDS

Dixons launches new ad campaign for Currys and PC World

The new ad campaign will launch on 4 July with a 40 second advert by M&C Saatchi to be aired during Coronation Street. It will show an animated fictional store colleague helping a customer to buy a TV from an overwhelming range of choices and ends with a reference Dixons Retail's after-sales service KNOWHOW.

Dixons marketing director, Andrea Silver, said: "We are aware from our customer insight work that consumers are increasingly finding the vast range of technology available confusing. At Currys & PC World our store colleagues are continually trained to stay on top of all of the latest advancements in technology. Whether it's a TV, camera, computer or fridge a customer is after; our colleagues are focused on finding the right solution."

She added: "Our customer advocacy scores have rocketed over the past 12 months by 32 percentage points, and our latest exit surveys show that 95 per cent of customers leave our stores satisfied. We are, of course, striving for a 100 per cent satisfaction rate, but it is testament to the hard work of our colleagues that we are now achieving such consistently high scores."

The campaign will run for three weeks and will be supported via VOD services, in print media and through a number of other promotional ads.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing