Dixons launches new ad campaign for Currys and PC World
Electricals retailer Dixons is to launch a new seven figure brand campaign for Currys and PC World this week.
The new ad campaign will launch on 4 July with a 40 second advert by M&C Saatchi to be aired during Coronation Street. It will show an animated fictional store colleague helping a customer to buy a TV from an overwhelming range of choices and ends with a reference Dixons Retail's after-sales service KNOWHOW.
Dixons marketing director, Andrea Silver, said: "We are aware from our customer insight work that consumers are increasingly finding the vast range of technology available confusing. At Currys & PC World our store colleagues are continually trained to stay on top of all of the latest advancements in technology. Whether it's a TV, camera, computer or fridge a customer is after; our colleagues are focused on finding the right solution."
She added: "Our customer advocacy scores have rocketed over the past 12 months by 32 percentage points, and our latest exit surveys show that 95 per cent of customers leave our stores satisfied. We are, of course, striving for a 100 per cent satisfaction rate, but it is testament to the hard work of our colleagues that we are now achieving such consistently high scores."
The campaign will run for three weeks and will be supported via VOD services, in print media and through a number of other promotional ads.
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