THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Dixons Carphone hires Alex Baldock as its new chief executive

Dixons Carphone has appointed Alex Baldock as its new group chief executive.


Dixons Carphone hires Alex Baldock as its new chief executive

Dixons Carphone has appointed Alex Baldock as its new group chief executive.

Due to join the business from April 2018, Baldock will succeed Sebastian James who is leaving the company to head up Boots.

Baldock is currently group chief executive of Shop Direct, the owner of and

Ian Livingston, chairman of Dixons Carphone, said: "On behalf of the board and all our colleagues, I would like to thank Seb for all that he has done over the past six years as CEO of first Dixons Retail and now Dixons Carphone. We wish him every success in his new role.

"The board and I are delighted to welcome Alex Baldock to the group. He has an outstanding track record in leading large, complex consumer-facing businesses."

The news comes as Dixons Carphone announced that group like-for-like sales rose by 6% in the ten weeks to 6 January.

Like-for-like sales in the UK and Ireland were up 3% in the period while sales in the company’s Nordic and Greek businesses climbed by 11% and 23% respectively.

James said: "I am pleased to announce a 6% growth in group like-for-like revenue over Christmas this year against strong comparables last year. In UK&I electricals, our Boxing Day sales did not quite mirror the promise of our very strong Black Friday week, but we are very confident that we grew market share in pretty much every category."

The company said some of the best selling products in the period included large-screen TVs, gaming, smart tech, and SIM free phones.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy