Dixons appoints MD for its Northern Europe operations
Semlitsh is currently CEO of REMA Industrier which is part of one of Scandinavia’s largest supermarket chains. He will start his new role on 3 January.
Elkjøp operates over 300 stores and has nearly 9,000 employees across Norway, Sweden, Denmark and Finland. Last year, Elkjøp reported sales of £2.628 billion and in the first quarter of the new financial year sales were up 13%.
Sebastian James, Dixons Retail group chief executive, said: "I am delighted to welcome Jaan to Dixons Retail. The strength of his retail and customer-facing experience across multiple sectors is superb, and he shares our absolute conviction that our place is shoulder to shoulder with our millions of customers."
Semlitsh added: "I am very much looking forward to joining Dixons Retail and working with such a great team. I am joining a business with an iconic portfolio of brands which resonate well with customers. I look forward to working with Sebastian and the team to further develop our Nordics business, particularly on the multichannel side."
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