THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Direct push for Waitrose own label

Waitrose has launched a direct marketing campaign, aimed at existing customers, to highlight its recently introduced Essential Waitrose range.

BRANDS

Direct push for Waitrose own label

Waitrose has launched a direct marketing campaign, aimed at existing customers, to highlight its recently introduced Essential Waitrose range.

The 'affordable' range comprises more than 1,400 everyday p

roducts in both food and non-food categories. The direct mail promotion uses the tagline “Why every day can be a Waitrose day”, and features a recipe for every day of the week, using at least one Essential Waitrose product. Money off vouchers give further encouragement for customers to try the range, and are accompanied by a letter from Waitrose managing director Mark Price.

The campaign has been developed by marketing agency Kitcatt Nohr Alexander Shaw.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy