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Direct Golf opens first Bike-Shed.com store

The Direct Golf retail chain has diversified into cycling with the opening of its first Bike-Shed.com store as it looks to benefit from the UK’s cycling boom.

GENERAL MERCHANDISE

Direct Golf opens first Bike-Shed.com store

The Direct Golf retail chain has diversified into cycling with the opening of its first Bike-Shed.com store as it looks to benefit from the UK’s cycling boom.

The 4,000 sq ft store, which has taken over part of the flagship Direct Golf outlet in Huddersfield, will stock both road and off-road bikes together with clothing and accessories. The shop will also house a full cycle service and repair centre

Store manager Joe Vanyuscsak said: "The diversification into cycling has been in the pipeline for a number of years. It was something our owner, John Andrew - who is a very keen cyclist - has been very keen to do for some time. But the time needed to be right, and the improvement in the economy allied to the Tour de France's visit to Yorkshire this summer means the timing is perfect for us.

"And, of course, the Bike-Shed.com brand benefits from the experience gained in 23 years of successful retailing achieved by Direct Golf."

Direct Golf said the Huddersfield outlet will be a pilot project and, if successful, Bike-Shed.com stores could be accommodated in 15 of Direct Golf's 20 stores across the UK.

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