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Dinny Hall to open fourth London store at Seven Dials

British jewellery brand Dinny Hall has signed up to take a new store at London’s Seven Dials.

FASHION

Dinny Hall to open fourth London store at Seven Dials

The 345 square foot shop at 61 Monmouth Street will open on 31 May.

After founding the brand in 1985, Dinny Hall saw her debut collection bought by the Liberty London department store where it has remained for over three decades. The brand has also opened three standalone stores in London.

This fourth store has been designed by Hall and interior designer Tessa Wilson.

Hall said: “Seven Dials is a wonderful location that we really admire and have an affinity with. The shops, cafes and theatres create a stylish, personal and intimate atmosphere that was the perfect setting for visitors to discover something special whilst shopping in this unique location. We are thrilled to be opening soon and growing our brand in central London.”

The opening will follow the launch last year of stores on Monmouth Street for the Duke and Dexter handmade loafer brand and the Beast men’s beauty retailer.

Sam Bain Mollison, head of group retail strategy and leasing at Shaftesbury, said: “We are delighted to announce that Dinny Hall will be joining the Seven Dials line-up. Complemented by other leading brands on Monmouth Street such as Larsson and Jennings and Loft Design By…, they are a perfect fit for Seven Dials, adding to our collection of luxury boutiques and aspirational national and international brands in the heart of the West End.”

Seven Dials is home to over 150 shops, including international flagships and concept stores, beauty and grooming salons as well as over 50 cafes, restaurants, bars and pubs. The area comprises of Monmouth Street, Earlham Street, Neal Street, Shorts Gardens, Neal’s Yard, Endell Street, Shelton Street, Mercer Street and the Seven Dials monument.

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