Digital media experience for UNIQLO shoppers around the world
Audio visual installations at UNIQLO stores in London and New York help Japans largest retailer create a global, modern shopping adventure.
PlayNetwork, producers of media experiences for brands worldwide, has announced completion of a series of audio visual installations at UNIQLO’s flagship stores in London and New York. The new stores have been designed to include visual and emotional connections with shoppers. Elements of the new flagship prototype are being installed in stores worldwide, bringing to life UNIQLO’s chic fashion merchandise and establishing the brand in new markets.
As customers move through these London and New York stores, they experience digital media featured on more than 300 LCD video displays and 175 audio speakers, enveloping the store in a wave of sound and sight.
Shoppers are entertained by innovative custom LED video installations in the glass elevators and storefront windows and LED “tunnel ticker” displays, which were developed by PlayNetwork in conjunction with its partner D3 LED, LLC.
Customers also enjoy music from speakers hidden from view within store columns as they ride the escalators. Additionally, to facilitate more efficient installation and maintenance of the video walls, which traditionally require one mount per screen, the PlayNetwork engineering team created a custom, one-piece mount for multiple screens.
Kensuke Suwa, Director of Global Marketing for UNIQLO said, “Audio and visual systems are an essential element of our store environment and the innovations featured in our new flagship stores illustrate our commitment to quality and the customer experience,”
New York City is one of the greatest cities in the world, and we’re excited to contribute to the world-famous Fifth Avenue shopping experience.”
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