THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
KNOWLEDGE CENTRE
PARTNER DATABASE
ABOUT US
CONTACT US
REGISTER
Digital High Street Skills Programme launches to boost small businesses

A new programme is being launched to help small businesses on the UK’s high streets to overcome their lack of digital knowledge.

GENERAL MERCHANDISE

Digital High Street Skills Programme launches to boost small businesses

The Digital High Street Skills programme, developed by the National Skills Academy for Retail in partnership with the Association of Town and City Management, was piloted last month in Altrincham and will now be rolled out in other towns and cities across the UK over the coming months.

A recent report by Lloyds Banking Group found that 36% of small and medium sized businesses have no website and 20% have no online presence. The Digital High Street Skills programme aims to rectify the problem by providing training in digital marketing, website development and social media to help small businesses develop their online presence and grow their business through online marketing.

Jane Rexworthy, head of the National Skills Academy for Retail, explained: “The programme will show how multi-channel retailing is relevant to every size of business, and why small businesses need to take full advantage of the online opportunities that can help them to build and grow their business and ensure their long-term sustainability. We are calling on small businesses to take advantage of the government funding which is available until the end of July to support them in accessing the programme.”

Martin Blackwell, chief executive of the ATCM, added: “Just a few years ago many people were predicting that the internet would lead to the demise of the high street as we know it, yet now the opposite is proving to be true. Businesses which are engaging digitally with their customers are performing better than their offline competition, and in a trend that is great for retail up and down the country, we are seeing businesses use their online presence to attract consumers to their physical outlets on the high street.”

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe for retail news

RETAIL EVENTS

TRB CONFERENCES
Omnichannel Summit 2018
Omnichannel Summit 2018
7 February 2018
The Cavendish Conference Centre, London W1
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Retail Customer Engagement Summit 2018
Retail Customer Engagement Summit 2018
5 June 2018
Cavendish Conference Centre, London W1
The 9th Annual Retail Customer Engagement Summit
Retail Human Resources Summit 2018
Retail Human Resources Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
TRB FORUMS
GDPR for HR Q&A
GDPR for HR Q&A
24 January 2018
6th Floor, 1 St Martin's Le Grand, London EC1A 4AS
All your GDPR questions answered by experts...
Wellbeing and Benefits Roundtable
Wellbeing and Benefits Roundtable
07 March 2018
6th Floor, 1 St Martin's Le Grand, London EC1A 4AS
Wellbeing and Benefits Roundtable 2018