DigiPoS Solutions appoints Group Marketing Manager
Parmar’s key objectives at DigiPoS will be to support the international sales growth of the company’s hardware division, along with its software and managed services businesses.
Parmar brings over 20 years experience in the technology sector, most recently as senior marketing communications manager at Ricoh Europe, where he was responsible for supporting sales growth of software products and solutions. Prior to that he was employed by Epson (UK) Ltd for over 13 years; his last role there was as a business marketing manager. During his tenure, he created the Epson retail technology brand and successfully delivered marketing programmes to engage and educate retailers of all sizes on how technology can enhance customer service and reduce queues.
Commenting on the new appointment, Ian Patterson, group CEO at DigiPoS, said: “Raj brings invaluable experience to the business, and his appointment is a significant step forward in our plans to capitalise on international growth.
“As we come towards the end of the recession, I firmly believe that retailers need to consider whether they are fit for purpose, and they need to be ready to invest in new technology to meet with consumer demand.”
Raj Parmar added: “I am excited to be joining DigiPoS at such a pivotal point for the business. The company already works with the world’s leading retailer brands to deploy technology that enhances the customer experience at the point of sale. With more innovations in the pipeline, the best is yet to come.”
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