DigiPoS launches MobileShopper
The MobileShopper app combines online shopping with the in-store experience, and is aimed at propelling retailers into the future; with the tagline ‘it’s so easy you won’t want to leave home without it’.
The application encompasses a full range of retail touch points, including ecommerce, store locator, coupons, loyalty, advertising and promotions, price verification lists, in-store navigation functionality, and a facility which allows the shopper to use their mobile to shop at home using the integrated scanning tool.
For the consumer, the phone will – in effect – become a handheld till or self -checkout device and information portal all at the same time, as well as providing queue-busting functionality. The data-driven customer will have the ability to research promotions and products, anytime, anywhere, and they will be provided with more personalised and targeted information.
DigiPoS is currently in talks with a number of major retailers, and plans to make a joint announcement on the launch of an mCommerce platform in Q1,2011.
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