DigiPoS launches MobileShopper
New mCommerce ecosystem a first for the retail sector, the Smartphone based application runs on the Apple iPhone and will be available on Google Android and Blackberry shortly.
The MobileShopper app combines online shopping with the in-store experience, and is aimed at propelling retailers into the future; with the tagline ‘it’s so easy you won’t want to leave home without it’.
The application encompasses a full range of retail touch points, including ecommerce, store locator, coupons, loyalty, advertising and promotions, price verification lists, in-store navigation functionality, and a facility which allows the shopper to use their mobile to shop at home using the integrated scanning tool.
For the consumer, the phone will – in effect – become a handheld till or self -checkout device and information portal all at the same time, as well as providing queue-busting functionality. The data-driven customer will have the ability to research promotions and products, anytime, anywhere, and they will be provided with more personalised and targeted information.
DigiPoS is currently in talks with a number of major retailers, and plans to make a joint announcement on the launch of an mCommerce platform in Q1,2011.
Email this article to a friend
You need to be logged in to use this feature.
Please log in here