DHL delivers a cracking Christmas for Debenhams
Demand has already rocketed by over 250% on average levels, reaching a 300% uplift during the peak customer ordering periods. Of the 150,000 product lines DHL manages for Debenhams, so far Calvin Klein men’s underwear, the Vtech Playtime Bus and ‘Hello Kitty’ body art transfer set and beauty box are proving most popular.
To manage sky-high seasonal sales, the warehouses are operating 24/7 with over 2,000 additional people employed by DHL for the Christmas period - an uplift of 400% percent on normal staffing levels in the fulfilment centres.
According to Debenhams, mobile sales are proving a strong growth area with online sales up around 40% on last year, making 2013 a truly ‘e-Christmas’.
DHL offers Debenhams a genuine multichannel operation, fulfilling e-commerce and bricks & mortar retail operations under one roof. Demand is fulfilled through state-of-the-art warehousing and distribution centres in Sherburn and Peterborough.
Dean Wyatt, VP Development, DHL Supply Chain, will be sharing his knowledge and expertise during a panel discussion at the Retail Bulletin’s 5th Omnichannel Suimmit, 5th February 2014.
The panel will look at: ‘What does the face of omnichannel look like in the future?’ Dean joins a top line-up of speakers including Pets at Home, Carphone Warehouse, Parfois, Sainsbury's, Crew Clothing, Blackwells, Ford Retail Group, Phase Eight, Bugaboo International, QVC UK, Virgin Media, eBay, Ideal Shopping Direct, Evans Cycles, eDigital Research, The Post Office. Click here to register and see full details.
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