DFS to open in Merry Hill
Sofa retailer DFS is to open a new store at the Westfield-owned Merry Hill shopping centre this week.
Due to open on Friday, the 17,500 sq ft new store format features large display screens as well as interactive customer displays which allow customers to access the DFS website and room planner app.
Commenting on the opening, DFS operations director Dave Payling said: "We are delighted to be bringing the unique DFS offer to Merry Hill and look forward to excellent trading here in the West Midlands."
Bill Giouroukos, director of operations at Westfield added: "DFS adds further diversity to the offer at Westfield Merry Hill. It is a popular brand, which is using the latest innovative technology and store concepts to help attract and assist its customers. This is inline with Westfield’s own strategy to give customers the most cutting edge technology and experience."
The DFS opening follows a number of new signings at Merry Hill including Kiddicare, Mothercare, DSG and Boux Avenue.
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