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Delivery service Shutl unveils data from Christmas 2011 holiday period

There was 4,385% surge in the number of people using the Shutl service via a mobile device, with iPads proving to be the most popular, accounting for 77% of all mobile traffic.

OMNICHANNEL

Delivery service Shutl unveils data from Christmas 2011 holiday period

Shutl offers online and in-store shoppers the ability to receive their orders in as little as 90 minutes or within a one-hour window of their choice, same day or any day. 

The company says that Shoppers bought 2 hours later in the day versus 2010, with a seven-fold increase placing online orders between midnight and 3am.
51% of all peak pre-Christmas shutling happened over a 10-day period (from 14th to 23rd December), with 24% occurring over a frantic 4-day window (from 19th to 22nd December). 

Kindle beats iPad in battle, but Apple is winning the war
55% of the top 100 products shutl’d were consumer electronics. Amazon’s Kindle was the top seller, representing 1.6% of all items shutl’d over the period and outselling iPads by almost 2:1. When including iPods, Apple narrowly pips Amazon to the post, accounting for 1.7% of all items shutl’d.

38 of the 40 days leading up to Christmas saw a higher proportion of men using the service. 

The fastest delivery was an order placed at Oasis on 16th November 2011, delivered in 17mins : 24secs of checking out.  This was 41% faster than last year’s quickest (29mins : 24secs),

This year saw a 155% increase in the availability of Shutl (600k shoppers were offered Shutl delivery).  This is the combined result of more retailers offering the service and the successful completion of company’s first phase of expansion beyond London.

“It has been a merry Christmas for Shutl, the retailers we serve and our courier partners.  We take it as an encouraging sign for 2012 that so many people preferred to end 2011 shopping rather than sleeping!” comments Tom Allason, Founder and CEO of Shutl.  “We’re already working hard to make Shutl available to as many shoppers as possible in time for Christmas 2012.”

Don't miss the Retail Bulletin's 3rd Multichannel Summit, 1st February 2012. Sponsored by GfK and supported by IMRG, the  theme for the day is 'Driving ROI through profitable, engaging, seamlessly integrated and consistent multichannel strategies'. Click here for full details and registration.

 

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