THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Delia Smith makes a return to Waitrose with online cookery school

Waitrose is once again working alongside celebrity cook Delia Smith following the launch of Smith’s own online cookery school on Waitrose TV.

GENERAL MERCHANDISE

Delia Smith makes a return to Waitrose with online cookery school

Launched yesterday, The Delia Online Cookery School with Waitrose will offer shoppers an “encyclopaedic” library of cookery lessons and techniques videos, all of which are free of charge to users.

The content will build over the course of two years and will sit on a new ‘Cookery School' tab on Waitrose TV as well as on deliaonline.com. Smith’s tutorials will be the hero of the channel, with her section of the site offering 40 close-up lessons and the same number of technique videos.

It will be accompanied with content from Waitrose chefs and other food experts to create a food hub, teaching everything from cookery basics to advanced techniques - and also supported by more than 150 Delia recipes on Waitrose.com.

Waitrose marketing director Rupert Thomas, said: “We have a long and successful history of working with Delia and we’re thrilled to be joining forces again on the Delia Online Cookery School with Waitrose, which we believe will be the definitive online tool for cookery tuition.

“Inspiration and expertise are absolutely key to what we offer, and because of this our online content is now an integral part of our customer communications.

“This wealth of new content from Delia will complement the wide range of expertise already on Waitrose TV from contributors including Heston Blumenthal, Alan Titchmarsh and Phillip Schofield and will continue to build our online presence as the destination for foodies or anyone looking to develop their skills.”

Smith added: “My ambition and my dream is that anyone who wants to learn to cook, can. So I have created an online cookery school to take somebody by the hand and lead them through it step by step. If you are from nine to 109 you will be able to learn anything from boiling an egg to baking a cake - I don't think you can learn in a better way.

“I personally contacted secondary schools across the country to ask about the basics of home cooking. 90% of pupils said that they would like to be able to learn how to cook.”

The library will also enable Waitrose to link to tutorials from across the Waitrose website and social media channels.

As well as Waitrose TV, content will also be available on the Waitrose YouTube channel, Pinterest and through the retailer’s Facebook page.


Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing