Delia Smith makes a return to Waitrose with online cookery school
Launched yesterday, The Delia Online Cookery School with Waitrose will offer shoppers an “encyclopaedic” library of cookery lessons and techniques videos, all of which are free of charge to users.
The content will build over the course of two years and will sit on a new ‘Cookery School' tab on Waitrose TV as well as on deliaonline.com. Smith’s tutorials will be the hero of the channel, with her section of the site offering 40 close-up lessons and the same number of technique videos.
It will be accompanied with content from Waitrose chefs and other food experts to create a food hub, teaching everything from cookery basics to advanced techniques - and also supported by more than 150 Delia recipes on Waitrose.com.
Waitrose marketing director Rupert Thomas, said: “We have a long and successful history of working with Delia and we’re thrilled to be joining forces again on the Delia Online Cookery School with Waitrose, which we believe will be the definitive online tool for cookery tuition.
“Inspiration and expertise are absolutely key to what we offer, and because of this our online content is now an integral part of our customer communications.
“This wealth of new content from Delia will complement the wide range of expertise already on Waitrose TV from contributors including Heston Blumenthal, Alan Titchmarsh and Phillip Schofield and will continue to build our online presence as the destination for foodies or anyone looking to develop their skills.”
Smith added: “My ambition and my dream is that anyone who wants to learn to cook, can. So I have created an online cookery school to take somebody by the hand and lead them through it step by step. If you are from nine to 109 you will be able to learn anything from boiling an egg to baking a cake - I don't think you can learn in a better way.
“I personally contacted secondary schools across the country to ask about the basics of home cooking. 90% of pupils said that they would like to be able to learn how to cook.”
The library will also enable Waitrose to link to tutorials from across the Waitrose website and social media channels.
As well as Waitrose TV, content will also be available on the Waitrose YouTube channel, Pinterest and through the retailer’s Facebook page.
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