Decathlon to up PR activity in UK
French sporting goods retailer Decathlon has appointed a PR agency in the UK as part of a major marketing drive to increase brand awareness and drive footfall.
Manchester based PR Agency One will devise an omnichannel strategy that aims to secure media coverage in leading titles and drive the search visibility of Decathlon’s UK website. The company will also evaluate Decathlon’s marketing activity in the UK.
Founded in 1976 in Lille, Decathlon now has 42 stores in the UK.
PR Agency One said the campaign will encompass everything from brand building and a product press office to employer brand activity.
James Crawford, managing director at PR Agency One, said: “Decathlon is one of the world’s biggest sports retailers, and is known throughout Europe and beyond for manufacturing and selling great quality technical equipment and sports clothing at fantastic prices. We are thrilled to be helping them gain greater brand awareness and store footfall in the UK, increase sales and help them become the UK’s leading sports retailer.”
