THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Decathlon to up PR activity in UK

French sporting goods retailer Decathlon has appointed a PR agency in the UK as part of a major marketing drive to increase brand awareness and drive footfall.

SPORTS & LEISURE

Decathlon to up PR activity in UK

French sporting goods retailer Decathlon has appointed a PR agency in the UK as part of a major marketing drive to increase brand awareness and drive footfall.

Manchester based PR Agency One will devise an omnichannel strategy that aims to secure media coverage in leading titles and drive the search visibility of Decathlon’s UK website. The company will also evaluate Decathlon’s marketing activity in the UK.

Founded in 1976 in Lille, Decathlon now has 42 stores in the UK.

PR Agency One said the campaign will encompass everything from brand building and a product press office to employer brand activity. 

James Crawford, managing director at PR Agency One, said: “Decathlon is one of the world’s biggest sports retailers, and is known throughout Europe and beyond for manufacturing and selling great quality technical equipment and sports clothing at fantastic prices. We are thrilled to be helping them gain greater brand awareness and store footfall in the UK, increase sales and help them become the UK’s leading sports retailer."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The HR Summit 2018
The HR Summit 2018
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues