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Debenhams to offer free Wi-Fi in-store

Debenhams is to offer its customers free Wi-Fi in-store. The department store is partnering with O2 to roll out the service across the 167-strong chain following a successful pilot in three of its shops.

GENERAL MERCHANDISE

Debenhams to offer free Wi-Fi in-store

The service will be free to access for customers, regardless of their mobile phone provider, and will enable shoppers to check for sizes and availability in-store and to arrange for a garment to be home delivered if unavailable. Customers will also be able to view store layouts and access a range of discount vouchers.

O2 Wi-Fi MD Gavin Franks said: "We are delighted to add Debenhams to our growing portfolio. Debenhams has realised the power of using in-store connectivity as a basis to bring innovative services to customers.

"This marks a continuation of our fresh thinking that has seen the rapid growth of O2 Wi-Fi."

Debenhams director Simon Foster added: "We’re seeing the shape of shopping in the future emerging right before our eyes. With over one million customers already with our app on their phones, free Wi-Fi in stores has the potential to transform how people shop."

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