Debenhams to grow furniture business
Debenhams has announced plans to double its furniture business by 2013, as it looks to take a 1% share of the Â£10.1 billion UK market.
With sales rising by 55% in the last year, the department store chain is predicting further increases for the remainder of the year through an expanded multichannel offer, availability in 110 more stores and the launch of a new home catalogue.
Steve Lightfoot, Debenhams divisional trading director for Home, said: "We have massive potential to expand our market share in furniture, and the home catalogue is a great opportunity to communicate our breadth of offer to our customers."
Debenhams said its new catalogue has been designed to compete with rivals such as John Lewis, Next and Marks and Spencer. With a total print run is 2.5 million, it will initially be distributed through the national press as well as being made available in stores. Customers will also be able to shop the catalogue online and from in store kiosks.
As well as furniture, the catalogue will feature products by designers as Jasper Conran, Ben de Lisi, Matthew Williamson and John Rocha,and brands such as Denby, Le Creuset, Litecraft, Dyson and Sony.
Lightfoot added: "We are hoping this will really drive sales in these areas, and result in a boost to our furniture business."
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