THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Debenhams to grow furniture business

Debenhams has announced plans to double its furniture business by 2013, as it looks to take a 1% share of the £10.1 billion UK market.

GENERAL MERCHANDISE

Debenhams to grow furniture business

With sales rising by 55% in the last year, the department store chain is predicting further increases for the remainder of the year through an expanded multichannel offer, availability in 110 more stores and the launch of a new home catalogue.

Steve Lightfoot, Debenhams divisional trading director for Home, said: "We have massive potential to expand our market share in furniture, and the home catalogue is a great opportunity to communicate our breadth of offer to our customers."

Debenhams said its new catalogue has been designed to compete with rivals such as John Lewis, Next and Marks and Spencer. With a total print run is 2.5 million, it will initially be distributed through the national press as well as being made available in stores. Customers will also be able to shop the catalogue online and from in store kiosks.

As well as furniture, the catalogue will feature products by designers as Jasper Conran, Ben de Lisi, Matthew Williamson and John Rocha,and brands such as Denby, Le Creuset, Litecraft, Dyson and Sony.

Lightfoot added: "We are hoping this will really drive sales in these areas, and result in a boost to our furniture business."

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing