Debenhams signs Patrick Grant in bid to grow menswear business
Debenhams has signed up Savile Row tailor and star of BBC2s Great British Sewing Bee Patrick Grant as its latest designer at Debenhams in a bid to increase its market share in menswear.
Grant is the first designer to be appointed to Debenhams’ menswear department since Jeff Banks in 2001.
Launching in autumn 2013, the Hammond & Co by Patrick Grant collection will include a range of suits, formalwear, casualwear and accessories. The collaboration will see the resurrection of the Hammond & Co tailoring label, which first launched in 1776.
Paul Baldwin, Debenhams’ menswear trading director, said: "It’s the essence of Savile Row tailoring at High Street prices.
"We are thrilled to have a new designer addition to our menswear department - customers can shop established industry names such as Jasper Conran and John Rocha alongside newer designers such as Patrick all in one place."
The collection comprises original Hammond & Co detailing along with unique twists such as Patrick’s family ‘Grant’ tartan.
Grant added: "The Savile Row bespoke suit is the epitome of men’s tailoring. With Hammond & Co we have worked hard to ensure the synonymous cut, subtle flair and the perfect proportion is present through every piece.
"Hammond & Co is a house with a great history of excellence in sporting tailoring and we have done our best to remain true to this heritage."
The debut range will launch in 50 stores nationwide and online from September, with prices ranging from £14 to £299.
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