THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
The Papers
Retail Solutions
Food & Drink
Debenhams reveals its top ten selling toys of all time

Debenhams has revealed its top ten best selling toys of all time as well as its predictions for the most popular toys this Christmas.


Debenhams reveals its top ten selling toys of all time

Debenhams has revealed its top ten best selling toys of all time as well as its predictions for the most popular toys this Christmas.

Following an analysis of toy sales from the last 50 years, the department store found that 1980s favourite the Cabbage Patch Doll was its best selling toy ever whereas this Christmas the tablet is predicted to top the sales list.

Despite the gap in years, the Debenhams chart shows that nostalgia still reigns supreme and some toys are still rated highly on children’s Christmas lists decades on, including Teenage Mutant Ninja Turtles and Lego.

Other retro toys from Christmas past that did not make the Top Ten but were still highly rated included: Space hoppers, Tiny Tears doll, Beanie Babies, My Little Pony, Polly Pocket, Transformers, Thunder Birds Tracy Island, Etch-a-Sketch, Care Bears, Action Man, Slinky, Star Wars Action Figures, Slinkies and family board game favourites; Guess Who, Monopoly and Dream Phone.

James Ford, Debenhams toy buyer, said: "Teenage Mutant Ninja Turtles and Lego are non-movers and are still as popular today as they were when they first launched.

"Parents will remember these brands, and provided we modernise them, they're more than likely to buy them for their kids. These brands have stood the test of time.

"In recent years we have seen the rise of the tablet and techy gifts, we have two tablets alone on our list of top ten and last year sold 700% more than previous years.

"It’s nice to see that even despite technological advances some toys have maintained their popularity and kids today are playing with the same toys that their parents did.”  

The top ten toys in 2013 vs. the bestselling toys of all time are as follows: 

Top 10 toys for 2013 Top 10 toys of all time 
1 Kurio 4S touch tablet 1 Cabbage Patch Dolls
2 Doc McStuffins Doctor’s Bag  2 The Rubiks cube
3 Monster High 13 Wishes Party Dolls 3 Monopoly
4 Lego Galaxy Squad Bug Obliterator 4 Teenage Mutant Ninja Turtle figures
5 Teenage Mutant Ninja Turtles Anchovy Alley Foldout 5 Buzz Lightyear
6 Bobo Buddies backpack blankets  6 Barbie Doll
7 Tomy Battroborg Battle Pack Arena  7 Teletubbie Doll
8 Megableu Creepy Hand Game   8 Furby
9 Fisher-Price Imaginext Batcave   9 Sylvanian Families
10 Vtech Innotab 3   10 Lego





Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Conference
The HR Summit 2019
The HR Summit 2019
8 October 2019
Hallam Conference Centre, London W1W 6JJ
The 11th HR Summit 2019, Hallam Conference Centre, 44 Hallam St, Marylebone, London W1W 6JJ
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Omnichannel Futures Conference 2020
Omnichannel Futures Conference 2020
5 February 2020
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy