THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Debenhams opens store in Pakistan

Debenhams has opened its first department store in Pakistan as it continues to expand its business overseas.

GENERAL MERCHANDISE

Debenhams opens store in Pakistan

The retailer signed a franchise agreement with Team A Ventures to open the store which is situated in Dolmen Mall in Karachi. Team A Ventures also represents a number of other British retailers in the country including Mothercare, Early Learning Centre, Next, Monsoon and Accessorize.

Debenhams said it would consider expanding into other major cities in Pakistan if it were able find suitable store sites to lease.  Lucy Haine, senior business manager at Debenhams International, told The National on Sunday: "There’s a highly affluent middle class which is growing in Pakistan, and we have also got a strong franchise partner."

Adnan Hamid, the general manager of Debenhams in Pakistan added: "The fashion market has been expanding for the last four to five years and there are strong local brands in the market.

"There are so many people travelling from Pakistan to the UK. There are people coming into the store saying, 'We used to go to the UK or Dubai to shop in Debenhams'."

The Karachi store will use the same branding as in the UK and sell the same range of merchandise.
 

 

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing