THE RETAIL BULLETIN - The home of retail news
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Health & Beauty
General Merchandise
Sports & Leisure
Retail Solutions
Food & Drink
Debenhams launches new Life Made fabulous campaign

Debenhams has launched the next instalment of its ‘Life Made Fabulous’ TV advertising campaign featuring its line-up of Designers at Debenhams.


Debenhams launches new Life Made fabulous campaign

Aired for the first time last night, the advert showcases the retailer’s summer clothing ranges and also includes appearances by designers Matthew Williamson, John Rocha, Sadie Frost, Jemima French and Stephen Jones.

The advert shows each designer in their studio adding the finishing touches to a garment. A close up of the product then transports the audience to the same item being worn by women in real life situations.

The advert sees milliner Stephen Jones make his first appearance in a Debenhams campaign with his recently launched ‘Top Hat’ collection. 

Debenhams’ marketing director, Richard Cristofoli said: "It’s exciting to be launching the next TV ad in our ‘Life Made Fabulous’ series with more designers and more breadth of product than we’ve ever had before. The advert demonstrates our commitment to both the successful Designers at Debenhams brand and to continually adding top new talent to our portfolio – such as Stephen Jones with his ‘Top Hat’ collection."

The advert follows the retailer’s Spring campaign featuring designers Ben de Lisi and Jasper Conran, which included Debenhams’ first standalone advert for the Principles by Ben de Lisi brand. It also builds on the success of the 2012 campaign which helped a Jonathan Saunders Edition red coat to become the retailer's fastest selling coat ever, with a 400% uplift in sales the first week of the advert.

Cristofolio added: "With ‘Life Made Fabulous’ we’ve found a formula that works. It really resonates with our customers who are responding to our brand promise and associate Debenhams with fantastic design and quality at affordable prices. Our campaign is constantly evolving and plays a pivotal role in the delivery of the business’ strategy, and it clearly drives sales."



Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News


Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing