Debenhams launches home catalogue to boost online sales
Debenhams has published its first home catalogue as it looks to grow its share of the furniture and electrical market and increase online sales.
The 68-page catalogue featuring both branded and own-brand products is initially being mailed out to 195,000 of the retailer’s cardholders. It will also be available in selected stores and online.
Debenhams said the catalogue will help grow online sales by encouraging home customers to shop online and via its mobile apps.
Steve Lightfoot, Debenhams divisional trading director for Home said: “We have identified this opportunity to communicate with our customers, and I am confident the catalogue will encourage them to reappraise Debenhams as a homeware destination.
“The aim of the catalogue is to highlight the breadth of our offer. From cameras to cooking pots, sofas to steam irons, chandeliers to chopping boards, Debenhams ticks the box.
“Along with our kiosk roll out of Debenhams Extra, this will make every Debenhams home product available in all corners of the UK.”
Debenhams cardholders will receive exclusive launch offers, including discounts off big ticket purchases across electricals and furniture.
Lightfoot added: “We are hoping this will really drive these areas, and result in a boost to our home business.”
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