THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Debenhams to open in-store gym with Sweat! in Sutton

Debenhams is working with the Sweat! Fitness chain to launch an in-store gym at its department store in Sutton.

DEPARTMENT STORES

Debenhams to open in-store gym with Sweat! in Sutton

The 17,575 square foot facility is due to open on 10 September and will be followed by further openings next year at sites in Manchester and Bristol.

Part of the department store chain’s strategy to deliver ‘social shopping’, the gyms will be fitted with state-of-the art exercise and health monitoring equipment such as Technogym apparatus. There will also be immersive cinematic exercise activity areas and digital health check points to help drive footfall from a predominately 18-33 year old female membership base.

Sergio Bucher, Debenhams chief executive, said: “I am looking forward to showcasing our latest strategic partnership to customers at our Sutton store followed by taking the concept to Manchester and Bristol. Adding a highly innovative leisure facility to our stores is an integral part of the Debenhams Redesigned strategy to deliver ‘social shopping’ and I am keen to see customer reactions to the initiative.”

The partnership will also include shopping incentives being offered to gym members including automatic enrolment into Debenhams stores’ Beauty Clubs and preloaded cards to redeem against purchases.

Frank Reed, chief executive of Sweat! Gyms, added: ”Through partnering with Debenhams we are able to offer members the convenience of having a work out, and shop as well as meet friends in a friendly and welcoming environment. We are excited to take the initiative to key urban cities, Manchester and Bristol in 2019”.

Debenhams’ link up with Sweat! follows partnerships with the Blow beauty services brand and the Maisons du Monde and Swoon! homewares brands.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing