THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Debenhams and Eden Mill launch in-store pop-up bars for Christmas

Debenhams has teamed up with gin and whisky distillery Eden Mill to launch a series of pop-up bars in its department stores in the run-up to Christmas.

FOOD & DRINK

Debenhams and Eden Mill launch in-store pop-up bars for Christmas

Debenhams has teamed up with gin and whisky distillery Eden Mill to launch a series of pop-up bars in its department stores in the run-up to Christmas.

Shoppers at Debenhams will be able to sample and buy products in pop-ups at 40 branches of Debenhams during December.

Sam Shutt, head of external food services at Debenhams, said: “We are really pleased to welcome Eden Mills to Debenhams stores across the country. Our new Eden Mills gin bars mean that customers can take some time, meet friends and relax with a drink while celebrating their Christmas purchases.”

With its roots in St Andrews, the brand’s existing stockists include retailers such as Asda, Aldi, Sainsbury’s and John Lewis.

Paul Miller, co-founder of Eden Mill, said: “Debenhams is synonymous with Christmas and has been a staple for Christmas shopping for decades. What better place to open the Eden Mill pop-ups where shoppers and gin enthusiasts alike can purchase the ideal gin gift for their loved ones.”

The company said favourites this year include its classic 12 Gins of Christmas and 2018 Single Malt Whisky.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
AI in Retail Conference 2019
AI in Retail Conference 2019
16 October 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Digitally native competitors and demanding customers are forcing a new perspective in retail. AI and machine learning can help you step up to the challenges; and some ‘small and beautiful’ solutions can increase your conversion rates within just a few weeks.
Payment Roundtable 2019
Payment Roundtable 2019
6 February 2019
The Cavendish Conference Centre, 22 Duchess Mews, London W1G 9DT
The Retail Bulletin Payment Roundtable will raise debate and discussion centred on but not exclusive to improving the in-store payment process