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David's Bridal launches first UK flagship at Westfield Stratford

US bridal and formalwear brand David’s Bridal is to launch its first UK flagship store at London’s Westfield Stratford shopping centre.

GENERAL MERCHANDISE

David's Bridal launches first UK flagship at Westfield Stratford

The official opening of the 11,000 sq ft store on 3 October will feature a day of celebrations including a fashion show in partnership with Brides magazine, an official ribbon cutting by the Mayor of Newham, and exclusive giveaways. 

David's Bridal, which currently has over 300 stores across the US, Puerto Rico and Canada, hopes the UK launch will mirror its successful business model in the US where, according to the retailer, one in every three brides walks down the aisle in a David’s Bridal dress.

The new store, which will be set across two floors, will offer exclusive ranges by designers such as Vera Wang and Zac Posen, with most styles available to take home the same day. There will also be an extensive range of plus sizes as well as an onsite alteration service.

Brian Beitler of David’s Bridal said: “We are incredibly excited to enter the UK and specifically the London market. We feel it is an incredible opportunity for both David’s Bridal and our future British brides. Today, more than 1 in 3 American brides find their dream dress at David’s Bridal. We hope to have similar success in the UK, and look forward to celebrating with everyone on the 3 October.”

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