Dame Natalie Massenet to become co-chair of Farfetch
She will partner with Jose Neves, chief executive, founder and executive co-chairman of the online marketplace for luxury fashion boutiques, and will focus on growing the global brand and strengthening its partnerships with the fashion industry.
Commenting on the appointment, Neves said: "I have, since Net-A-Porter launched, been a huge admirer of Natalie, she really is THE undisputed pioneer, paving the way for the rest of us by demonstrating that not only could luxury be sold online but also that the internet would eventually become the primary way consumers engage with brands, globally.
“Natalie has unrivalled entrepreneurial instinct, understanding of the luxury consumer and knows how to build global brands like no one else. It is simply a dream come true to have Natalie partner with me, with a shared vision and tremendous will to - yet again - shape the future of luxury."
Massenet founded luxury online fashion store Net-A-Porter.com in 2000 then built the company in 15 years into The Net-A-Porter Group which includes TheOutnet.com, MrPorter.com, Porter Magazine and the social shopping platform the Netset.
Meanwhile, Neves merged his two passions for fashion and technology by launching Farfetch in 2008. The company now partners with over 750 designers and fashion boutiques across 40 countries. The Farfetch Group includes the Farfetch.com platform, Browns, Black & White and Store of The Future.
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