Cycling fever hits Le Coq Sportif flagship store
Cycling fever extended to Londons Seven Dials last Saturday as the Tour de Frances official sponsor Le Coq Sportif held a Grand Depart celebration at its flagship store in Earlham Street.
Over 200 guests at the store were able to watch The Tour De France unfold live while enjoying coffee from 'Look Mum No Hands', British gin and tonics from Hoxton Gin, French snacks and beer from Mon Plaisir and Bellrose, and music from The Last Skeptik (BBE Records).
Le Coq Sportif also installed its Cycle Hoop bike rack at the front of the shop which will remain there for the duration of July in celebration of The Tour De France and to encourage cyclists into the area.
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