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CYCLE TO… launches ‘CYCLE TO MAPIC’

Get to Europe’s largest retail conference, MAPIC, on two wheels and network along the way, all in the style of an elite cyclist.

GENERAL MERCHANDISE

CYCLE TO… launches ‘CYCLE TO MAPIC’

Get to Europe’s largest retail conference, MAPIC, on two wheels and network along the way, all in the style of an elite cyclist.

The ride, taking place on 9th to 12th November 2013, is aimed at those wanting to get to MAPIC on two wheels and who want the opportunity of developing close bonds with others in the industry along the way. 

In its first year, CYCLE TO MAPIC will host 30 retail property professionals, providing quality networking time with industry leaders. Riders will see road cycling from the elite rider’s eyes, with full support crew including lead cars, motorbike outriders, mechanics and sports therapists and will cover the entire distance as individuals, and the peloton, as it does in the Grand Tours – work together to get to the finish.

Starting in Italy’s fashion capital and home to the world’s first shopping centre, Milan, the route covers 500kms to Cannes, winding along parts of the famous Milan-San Remo route. Riders will then enter the spectacular Alpes-Maritime region before dropping down into Cannes. Participants will have the chance to enjoy the Italian Riviera, roll through the Cote d’Azur and arrive just in time for Europe’s largest retail conference, MAPIC.

Apart from the networking opportunities, the ride will raise vital funds for CYCLE TO…’s charities, including UK children’s charity, Coram. Since CYCLE TO… started, it has raised £1.5 million in grants for charities and two thirds of the money raised on CYCLE TO MAPIC will go to Coram, supporting their vital adoption services as well as their healthy living programme, ‘Coram Life Education’.

Tom Starr, partner at RLB and finisher of six CYCLE TO MIPIMs, said, “Great friendships are made on the ride. Cycling really is the new golf, only it’s much more sociable. These rides are the nearest an amateur will get to the professional cyclist’s experience.”

If you’re interested in a place on CYCLE TO MAPIC, please click here.


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