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Cycle Surgery to open new concept store

Cycle Surgery has announced that it will be opening its newest concept store in London’s Covent Garden in June with Specialized Bicycles as its chosen dealer.

GENERAL MERCHANDISE

Cycle Surgery to open new concept store

Cycle Surgery has announced that it will be opening its newest concept store in London’s Covent Garden in June with Specialized Bicycles as its chosen dealer.

Cycle Surgery has been working with Specialized for the last ten years.

The new cycle store will be part of the St Martin's Courtyard development, a pedestrian friendly zone that includes high profile brands Joules, Banana Republic, LK Bennett and The White Company.

The store will have an urban design style and will operate over two levels. Cycle Surgery says it will be both an inspiring brand experience and a thriving bike shop for the local community.

Dion Taylor, MD at Cycle Surgery commented: "We never forget that the underlying strength of any cycle shop is the ability to engage with every customer on every type of bike. Not only will this store have state of the art cycle products from the amazing Specialized design team, but will offer fantastic customer service and the fully equipped workshop that a central London bike shop needs at a time when cycling is growing on a daily basis. This partnership cements an already strong relationship with the Specialized team. We are proud to be working closely with one of the best known and respected bicycle brands in the world."

Cycle Surgery is part of the Snow+Rock Group. The Covent Garden store will open as the 24th Cycle Surgery store across the UK and Ireland (13th within Central London).

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