THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Customer insight should be at the heart of mobile retailing

Derek Eccleston, Research Director at eDigitalResearch, will be exploring how to embrace the mobile opportunity and focus strategy through incorporating the latest research at the Retail Bulletin’s Mobile Summit in September.

OMNICHANNEL

Customer insight should be at the heart of mobile retailing

Eccleston says,“Mobile presents a huge opportunity for brands as the dramatic increase in mobile is fundamentally affecting consumer behaviour. A recent eDigitaResearch study already showed that almost 50% of Smartphone users were using their Smartphone’s to research and browse for products before purchase and almost 20% intend to start using their phone to shop online for products in the near future”. 


Eccleston’s presentation at the Summit will  also look at what impact is the rise of smartphones having on cross-channel behaviours, how should retailers respond, What makes a good app and mobile site? And what can research tell us about what customers want.

This one day, low cost retailer-focused summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing