Customer insight should be at the heart of mobile retailing
Derek Eccleston, Research Director at eDigitalResearch, will be exploring how to embrace the mobile opportunity and focus strategy through incorporating the latest research at the Retail Bulletin¬ís Mobile Summit in September.
Eccleston says,“Mobile presents a huge opportunity for brands as the dramatic increase in mobile is fundamentally affecting consumer behaviour. A recent eDigitaResearch study already showed that almost 50% of Smartphone users were using their Smartphone’s to research and browse for products before purchase and almost 20% intend to start using their phone to shop online for products in the near future”.
Eccleston’s presentation at the Summit will also look at what impact is the rise of smartphones having on cross-channel behaviours, how should retailers respond, What makes a good app and mobile site? And what can research tell us about what customers want.
This one day, low cost retailer-focused summit will enable you to build a profitable mobile strategy and network with like-minded executives. Do not miss this opportunity – click here for full programme details.
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