Curvy Kates Star in a Bra top 10 revealed
These women have been chosen by the public via the brand’s USA Facebook page as the best candidates to represent Curvy Kate’s American customers. The winner will be featured in the brand’s Autumn/Winter 2013 catalogue along with the Australian winner (who will be selected by fans in the same way later this year) and the UK winner Sophie Morgan.
Last week the girls were treated to a professional makeover, a bra fitting with the Curvy Kate experts and a photo shoot in New York City.
Curvy Kate’s Star in a Bra competition is now in its third year, with competitions hosted annually in the UK, debuting last year in Australia and now the US. The competition strives to celebrate women of all shapes and sizes. Past winners range from a size 10-16, F to J cups, different ages, ethnicities and walks of life.
PR and Marketing Manager Hannah Houston commented: ‘Star in a Bra has defined Curvy Kate as a brand. We aim to represent and celebrate our customers through our models, branding and products. Launching our first ranges in America mid-2011, it was a natural next step to take the competition there. Our American fans often tell us how difficult it is to find great fitting, gorgeous lingerie in bigger cup sizes, so we’re confident that we can fill that gap in the market. Many of our US fans seemed dissatisfied with fitting and the products available in their local lingerie stores and the Star in a Bra was the perfect vessel to announce the arrival of well fitted, gorgeous lingerie to America.’
In light of the statistic that 85% of American women are wearing the wrong size bra, 70% of the 10 finalists were proven to be in the incorrect size, proving just how much American women need to learn about bra fit. With the intent to take Curvy Kate’s fit passion over to the States, the brand aim to remind women that bra sizes beyond a ‘DDD’ are normal. The brand believe that every woman should know the physical and emotional benefits of a well-fitted bra, and that it shouldn’t be impossible to find gorgeous lingerie and swimwear up to a K cup. Curvy Kate know that the first step to achieving this is with models that represent their demographic and fit philosophy.
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