THE RETAIL BULLETIN - The home of retail news
Lest we forget
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
Interviews
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
HOME  |  BRANDS
Curvy Kate’s Star in a Bra top 10 revealed

The company says that the competition isn’t just about finding a model but a role model for women across the globe.

BRANDS

Curvy Kate’s Star in a Bra top 10 revealed

The company says that the competition isn’t just about finding a model but a role model for women across the globe.

These women have been chosen by the public via the brand’s USA Facebook page as the best candidates to represent Curvy Kate’s American customers. The winner will be featured in the brand’s Autumn/Winter 2013 catalogue along with the Australian winner (who will be selected by fans in the same way later this year) and the UK winner Sophie Morgan.

Last week the girls were treated to a professional makeover, a bra fitting with the Curvy Kate experts and a photo shoot in New York City.

Curvy Kate’s Star in a Bra competition is now in its third year, with competitions hosted annually in the UK, debuting last year in Australia and now the US. The competition strives to celebrate women of all shapes and sizes. Past winners range from a size 10-16, F to J cups, different ages, ethnicities and walks of life.

PR and Marketing Manager Hannah Houston commented: ‘Star in a Bra has defined Curvy Kate as a brand. We aim to represent and celebrate our customers through our models, branding and products. Launching our first ranges in America mid-2011, it was a natural next step to take the competition there. Our American fans often tell us how difficult it is to find great fitting, gorgeous lingerie in bigger cup sizes, so we’re confident that we can fill that gap in the market. Many of our US fans seemed dissatisfied with fitting and the products available in their local lingerie stores and the Star in a Bra was the perfect vessel to announce the arrival of well fitted, gorgeous lingerie to America.’

In light of the statistic that 85% of American women are wearing the wrong size bra, 70% of the 10 finalists were proven to be in the incorrect size, proving just how much American women need to learn about bra fit. With the intent to take Curvy Kate’s fit passion over to the States, the brand aim to remind women that bra sizes beyond a ‘DDD’ are normal. The brand believe that every woman should know the physical and emotional benefits of a well-fitted bra, and that it shouldn’t be impossible to find gorgeous lingerie and swimwear up to a K cup. Curvy Kate know that the first step to achieving this is with models that represent their demographic and fit philosophy.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

The Retail Design Seminar 2018
The Retail Design Seminar 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Seminar 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
AI in Retail Conference 2019
AI in Retail Conference 2019
18 September 2019
Cavendish Conference Center, 22 Duchess Mews, London W1G 9DT
Retail marketing is changing pace rapidly by making communication across all platforms personalised, relevant, efficient, and helpful. AI not only helps shoppers find a perfect product but also pre-empts the shopping behaviour and speeds up payment.
The HR Summit 2019
The HR Summit 2019
Tuesday 8 October 2019
The Cavendish Conference Centre, London W1
The 11th HR Summit 2019, The Cavendish Conference Centre, London W1, 8 October 2019
Fix The Dinosaur Roundtable 2018
Fix The Dinosaur Roundtable 2018
19 October 2018
The Euston Suite, The Hallam, 44 Hallam St, London W1W 6JJ
A Masterclass in IBMi Legacy Issues