Currys launches We Can Help service-led brand advertising campaign
Currys new service-led brand advertising campaign breaks on Friday 14th August during Coronation Street, with an audience of over 10 million.With the brand positioning of 'We Can Help', the new ads are the next stage in a long term strategy which aims to communicate that Currys makes using and choosing electricals easy and enjoyabl e. The shift is away from just price-led messaging towards a focus on customer services.
As the campaign gets underway, other services including Free Recycling, 3-Hour Delivery Time Slots, Installation and Carry to Car will be featured. This new strategy began in June with the announcement of the Currys' sponsorship of The Simpsons on Sky.
Niall O'Keeffe, DSGi UK Marketing Director said, “This new brand campaign represents a step change in our communications. Research tells us that the services we offer are exactly what the customer wants; however the customer is not always aware of them. This campaign aims to communicate Currys' unbeatable range of services underpinned by messaging about the great value prices and is part of a bigger strategy to be totally customer focused.
“We are in the middle of a huge store transformation programme with a new look and feel and much more interactivity and theatre, making the shopping experience much more exciting and fun. We sell fantastic technology - we want customers to enjoy choosing and using it.
“Our colleagues across the country have been through a training programme focused on ensuring they provide excellent customer service, from helping customers choose the right products to suit their individual needs to ensuring deliveries are made at a convenient time.
“The new 'We Can Help' campaign is part of a two-pronged approach. As well as the brand advertising we will continue to run some product and price advertising to support key trading periods such as Back to School and in the run-up to Christmas.”
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