THE RETAIL BULLETIN - The home of retail news
HOME
RETAIL NEWS
RETAIL EVENTS
Fashion
Department Stores
Shopping Centres & Retail Parks
Home & DIY
Electricals
Health & Beauty
General Merchandise
Entertainment
Sports & Leisure
Retail Solutions
Food & Drink
RETAIL INSIGHTS
RETAIL SOLUTIONS
ABOUT US
CONTACT US
SUBSCRIBE FOR FREE
Dixons reports record number of online sale shoppers on Christmas Eve and Christmas Day

Dixons Retail has revealed that Currys and PC World saw record numbers of shoppers clicking onto their websites on Christmas Eve and Christmas Day following the launch of their clearance sales.

GENERAL MERCHANDISE

Dixons reports record number of online sale shoppers on Christmas Eve and Christmas Day

The electricals retailer said website traffic increased by 16% year-on-year from the start of the sale at 7pm on Christmas Eve to 12am on Christmas Day. It also revealed that the most popular hour for shopping on the sites on both days was from 8pm to 9pm.

Jeremy Fennell, e-commerce director at Dixons Retail said: “British shoppers are savvier than ever, using Christmas Eve and Christmas Day to get the jump on Boxing Day sales, heading online to take advantage of substantial savings on the latest tech and services such as home delivery and click-and-collect. Each year we see significant increases in traffic to our websites over these two days.“

Increase your multichannel profits - register now for the Retail Bulletin's 5th Omnichannel Retailing Summit, 5 February 2014. Debate the issues with confirmed speakers from Bugaboo International,Pets at Home, Carphone Warehouse, Crew Clothing, Blackwell Bookshops, Ford Retail Group, Phase Eight, QVC UK, Virgin Media, Ideal Shopping Direct, Evans Cycles, eDigital Research, The Post Office, DHL. Click here to register and see full details.

Email this article to a friend

You need to be logged in to use this feature.

Please log in here

Subscribe For Retail News

RETAIL EVENTS

Retail Human Resources Summit
Retail Human Resources Summit
Wednesday 3 October 2018
The Cavendish Conference Centre, London W1
The 10th HR Summit 2018, The Cavendish Conference Centre, London W1, 3rd October 2018
The Retail Design Summit 2018
The Retail Design Summit 2018
14 November 2018
The Cavendish Conference Centre
The Retail Design Summit 2018
Omnichannel Futures Conference 2019
Omnichannel Futures Conference 2019
6 February 2019
Cavendish Conference Centre, London WG1 9DT
A truly omnichannel offering requires an understanding of customer behaviour across all shopping channels and how this should impact your overall business strategy
Customer Engagement Conference 2019
Customer Engagement Conference 2019
5 June 2019
Cavendish Conference Centre, London W1
The 10th Annual Retail Customer Engagement Summit
National Minimum Wage Breakfast Briefing
National Minimum Wage Breakfast Briefing
20 September 2018
6th Floor 1, St. Martin's Le Grand London, EC1A 4AS
National Minimum Wage Breakfast Briefing