Dixons reports record number of online sale shoppers on Christmas Eve and Christmas Day
The electricals retailer said website traffic increased by 16% year-on-year from the start of the sale at 7pm on Christmas Eve to 12am on Christmas Day. It also revealed that the most popular hour for shopping on the sites on both days was from 8pm to 9pm.
Jeremy Fennell, e-commerce director at Dixons Retail said: “British shoppers are savvier than ever, using Christmas Eve and Christmas Day to get the jump on Boxing Day sales, heading online to take advantage of substantial savings on the latest tech and services such as home delivery and click-and-collect. Each year we see significant increases in traffic to our websites over these two days.“
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