Covent Garden launches 'insiders-only' app The Pass
London shopping district Covent Garden has launched a new smartphone app which offers visitors access to special offers, content and services at shops, bars and restaurants in the area.
Called The Pass, the app will include exclusive rewards from brands such as Clinique, Dior, Aveda, Penhaligon’s, Galeria Melissa, Oliver Sweeney, and Blo Blow Dry Bar as well as a selection of restaurants and bars.
In addition, the app will give visitors access to exclusive rewards and promotions from brands based across Covent Garden and will let users know which brands are due to open in the area and invite them to store previews.
There is also a map feature to show users the location of each participating brand.
Beverley Churchill, ceative director of Capco Covent Garden, said: "We’ve spent months developing The Pass to give visitors the ultimate ‘insider’ experience of Covent Garden. For the first time this new technology allows us to track customers’ favourite offers, so we can learn how Covent Garden visitors like to shop and dine.
"Already the best brands across the district are taking part and more are continually joining. Londoners won’t find the carefully curated offers, services and benefits at any of their other London stores."
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