Costcutter hires new media agency after four-way pitch
Costcutter has appointed a new agency to handle its media strategy and implementation following a four-way pitch.
The decision to recruit the Boutique agency comes as Costcutter embarks on a new operations and marketing model. Working on a 17-period a year system, the new media plan has been designed to complement the current marketing activity being implemented internally.
Costcutter marketing director Jenny Wilson said: “Our new vision and model marks a significant step change for us, and we were keen to work with a new media agency who would provide a fresh, strategic media plan with a difference. Boutique stood out as they displayed real creativity combined with an understanding of what we’re trying to achieve.”
Having created a new operating model in 2014, the convenience brand has redefined its offering as it looks to create a more sustainable system for its retailers with a focus on local support, including tailored marketing and charity initiatives.
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