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Costa highlights health & sustainability credentials with new packaging

Costa has claimed to be the first coffee retailer to implement the Government’s new voluntary nutritional labelling scheme as part of a wider packaging redesign which highlights the company’s sustainability and social responsibility credentials.

BRANDS

Costa highlights health & sustainability credentials with new packaging

Costa has claimed to be the first coffee retailer to implement the Government’s new voluntary nutritional labelling scheme as part of a wider packaging redesign which highlights the company’s sustainability and social responsibility credentials.

Already appearing in stores across the country, the new packaging has also been designed to use less paper in line with Costa’s drive to achieve zero waste to landfill operations by 2017.

Costa’s head of food Jane Treasure said: “At Costa, we are delighted with the improvements we have made to our packaging and the customer response to it. Now using fewer resources and displaying new nutritional labelling, this re-designed packaging demonstrates Costa’s role as an industry leader with regard to corporate responsibility and sustainability.”

For the first time, Costa’s product packaging now also includes the Costa Foundation logo. The foundation was established to support coffee growers around the world, with the aim of relieving poverty, advancing education and improving the health and environment of coffee-growing communities. Costa said the foundation has funded the building of 42 schools to date.

Treasure added: “Costa is dedicated to corporate responsibility both in the UK and abroad and we are proud that the Costa Foundation logo displayed on the packaging will allow consumers to understand the positive impact of their purchases amongst coffee-growing communities around the world.”

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