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Costa Express on track for expansion

Costa Coffee has celebrated the first anniversary of the launch of its Costa Express self service coffee bars with the unveiling of its 1000th selfserve bar in London’s Charing Cross station.

GENERAL MERCHANDISE

Costa Express on track for expansion

Costa Coffee has celebrated the first anniversary of the launch of its Costa Express self service coffee bars with the unveiling of its 1000th selfserve bar in London’s Charing Cross station.

The cafe chain said the opening had put Costa Express on track to achieve its target of 3000 machines by 2016.

The opening comes one year after Whitbread’s £59.5million acquisition of Coffee Nation in March 2011. Following the acquisition, Costa has converted existing Coffee Nation machines and launched new Costa Express machines at a rate of 20 per week across service stations, forecourts, retail outlets, transport hubs and educational establishments. 

Costa said those machines that had been  rebranded to Costa Express had seen a 20% increase in the number of cups sold per day in the last year. Costa Express has also grown its employee headcount by more than 30% with the creation of new roles in engineering, customer service and account management. 

Scott Martin, managing director of Costa Express said: "We knew there was a demand for high quality coffee on the go and were confident that combining our tried and tested technology with the nation’s favourite high street coffee would be successful - but the results one year on are remarkable.

"There are now a thousand more locations across the country where people can get a cup of great Costa coffee on the go, in customer segments and areas of the UK we’ve never previously been able to reach." 

 

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