Coral unveils new digital signage at launch of flagship store
Betting shop chain Coral has unveiled new digital signage at the launch of its flagship shop in Westfield Shopping Centre, London.
The displays have been introduced to increase consumer engagement with the Coral brand and to drive footfall by delivering timely and targeted messages to passers-by.
Created and installed by Gratterpalm, the displays feature a series of 3D graphical content which is run in unison across three large screens. The content will promote high profile events such as Euro 2012, as well as everyday in-store gaming such as roulette.
Gordon Bethell, managing partner at Gratterpalm, said: "There are currently very few, if any, betting shops using digital signage in their windows, so by creating an eye-catching display using the latest technology, we have enabled Coral to stand out from the crowd. We’re confident that this will generate new interest amongst consumers and increase footfall into the store. Digital signage is still an emerging trend in the UK, but it is here to stay, and it’s been great to have been able to work with the team at Coral who appreciate the value it can bring to their brand."
Olly Raeburn, retail marketing director at Coral, added: "The new digital signage has really brought the shop, and our campaigns to life. The 3D films look so good that we’re looking into adapting the graphics for Coral TV."
The new flagship shop, which was opened by footballer Peter Shilton, is the newest addition to the Coral chain of over 1,700 shops across the UK.
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