Co-operative Food launches new customer magazine
Available at larger Co-operative Food stores or accessible online, the bi-monthly Co-operative Food Magazine features new product information, recipes and money-off coupons.
The in-store paper magazine is complemented by a digital version and free to download from iTunes. Built and developed by River, this version features step-by-step videos of easy-to-follow recipes from the magazine being made up.
Helen Nunn, head of marketing at Co-operative Food, said: "The Co-operative Food magazine enables us to highlight our value proposition and is a great example of how we’re developing our product and service offerings to meet our customers’ needs and deliver good value for families.
"Strengthening both our media strategy and our customer offer, the magazine works to encourage customers to trial new products and categories, whilst providing our suppliers with a unique opportunity to work strategically with us to promote their products and to get quantifiable results."
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