Co-operative launches Design a Sandwich competition
From 1 August 2011, shoppers and budding product designers of any age can visit The Co-operative’s Good with Food website to submit their idea for a new limited edition sandwich, their list of ingredients and say why they love their culinary creation.
The shortlist for the potential new Co-operative own-brand sandwich will be selected from entries submitted by 20 September 2011 by a panel of in-house foodie experts, and the winning sandwich will be announced in October with production planned for early 2012. The winner will also collect a £1,000 prize.
The Co-operative said that ideas for the new sandwich could be inspired by a creation that shoppers have already tried and tested at home, or by an unusual combination of ingredients that entrants have discovered work well together.
The Design a Sandwich competition will run alongside The Co-operative’s Favourite Food awards, in which customers can vote online for their favourite Co-operative own-brand product in a variety of categories throughout August and September, with the overall winner being announced on 30 September 2011. Shoppers taking part in the voting will be entered into a prize draw to win £50 in Co-operative vouchers.
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